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The Shift from Search Results to Direct Answers For years, SEO meant optimizing for Google’s blue links. You wrote content, built backlinks, and prayed for a spot on page one. But something changed. AI answer engines now sit between the user and the search results. They pull snippets, generate summaries, and serve direct answers without a click. This shift demands a new kind of SEO strategy, one that starts with a clear understanding of your site’s technical health. That i